From a simple paint can to an idea for a souvenir container, this project had no guidelines just endless possibilities. The Mexi-can works as a container to take your favorite souvenir's from Mexico home while also serving as its own beautiful object to remember your trip to a country full of history, details and color.
Book covers designs for two favorite fairytale classics. Designed to be part of a series, these two covers are eye-catching with their bright colors, custom type, paper texture feel and 3D elements. The designs were created by using a laser cutter and were finalized on the computer.
El Yucateco Packaging
Packaging redesign for El Yucateco hot sauce company. The original packaging design was crowded, had bad color choices and no sense of typographical hierarchy. This redesign concept is meant to be seen as a modern, gourmet and simplistic approach. The goal in the redesign was to catch the attention of buyers who are shopping for a good quality product. The redesign uses color and a better container as an opportunity to differentiate each specific sauce.
“Fiesta” was initially created for the Mexi-can and later grew to be the whole alphabet. It is a custom typeface using Black Superclarendon as a base and stylized to become a bold yet fun font with its all-caps and freestyle design.
Mary's Paletería Branding
Branding for a paletería in Abilene, Texas. The new identity for this small but growing local is simple yet playful. It gives the customers not just the best products, but the best experience. From the packaging of the paletas to the murals inside of the location. The goal was to create a space and a brand that would attract a large range of customers.
Tequila Casa Grande
Packaging design for a fictional Tequila company. The design is for a high-end brand which produces some of the best quality tequila in Mexico with 100% agave. Casa Grande produces the three types of tequila, Gold, Silver and Reposado. Each label was designed to match the type of tequila in an elegant, sophisticated way while making sure to include all the importantinformation alcoholic beverages should have.
Packaging design for a vintage race car toy collection. The illustrations of the car around the box allows the customer to see what they can expect inside. The box features the exact dimensions and color of the toy car inside for easy reference. The simple illustrations were printed on cardboard paper which gives it the vintage texture and color.
Elegant CD case design for IL DIVO, an international opera group’s special edition gold album. The slip for the cover is made out of wood with cutouts of roses, one of the symbols for which the group is known for. Through the opening the customers gets the glimpse of the gold case.
Heritage Root Beer
Postcards from Abroad
The following pages contain print advertisement designs made for GoPro, Lego and Spotify’s campaigns and products which were being promoted.